Wednesday, April 18, 2012
Cool is still...well...cool. It’s an expression that’s been with us forever and will probably be going strong long after we’re not. Because it just works. Everyone knows exactly what it means no matter how it’s used. It’s cool, he’s cool, she’s cool...even...not cool. And there are degrees of coolness that can be used when someone or something falls short of being stand alone cool. You put a weasel word in front of it like “kinda” or “sorta” or you designate a specific something that reduced the potential coolness factor…like it woulda been cool if. Cool was cool long before groovy was groovy. Cool was hip before during and long after hip was hip. Side note...if you’re hip now, you’re probably not very cool. And when far out was in...cool was and still is the adjective of choice. And through the years though others have tried…none of those pretenders has ever been as cool...as cool. And when you think about it...isn’t that pretty cool?